Tuesday, August 03, 2021

The great Topo Chico shortage of 2021

Forget toilet paper, lumber, microchips and everything else that has been or is in short supply due to the pandemic. This is the real crisis:

Texans, a distressing drink shortage is plaguing our great state, well, the nation actually. Topo Chico, a beverage many here in the Lone Star State hold near and dear to our hearts is being swept off shelves faster than the company can restock it. Stated bluntly, we’re experiencing a nationwide Topo Chico shortage , and, we might add, in the middle of a scorching summer.

A spokesperson for Topo Chico told KPRC 2 that the company’s experiencing a temporary shortage due to “extremely strong consumer demand and a shortage of raw materials,” adding that the company’s stock of Topo Chico “is temporarily tight across the country.”

“We’re working hard and implementing contingency plans to keep the products people love on shelves during this temporary shortage,” the company told KPRC 2.

Some news stories have indicated that the shortage is due to a lack of glass, but I've noticed that the 16-ounce plastic bottles of the Mexican sparkling water have also been difficult to find. They haven't been on the shelves at H.E.B. in a few weeks, nor have the pallets of plastic bottles (which I regularly buy) been available at Costco lately. For whatever the reason, Topo Chico (in any form) is simply hard do come by right now.

In many ways, this is my worst fear: has Topo Chico finally become "so popular that demand overwhelms the amount of water that the plant in Monterrey is able to produce, and the drink becomes increasingly expensive and hard to find," as I wrote a few years ago?

Texas Monthly's Emily McCullar, on the other hand, suggests that "maybe we should take advantage of this forced break between Texans and our Topo" to try other, Texas-produced mineral waters: 

These days, there are approximately one trillion sparkling water brands that you can get from H-E-B, Target, Brookshire Brothers, Lowe’s, and everywhere else. Sure, when Topo Chico was coming up, the only other brand widely available was LaCroix, which has tiny gentle bubbles and goes flat in half an hour, so Topo was obviously king. But now we have Austin-based companies like Rambler, which has a refreshingly potent carbonation, and Waterloo, which is killing it in the “flavor essence” game (I personally ride hard for Black Cherry, which tastes like a not-sugary Hi-C). Big Swig is out here getting wild with prickly pear, pickle juice, and jalepeƱo flavors; and you can always count on Richard’s Rainwater to cool you off in a pinch. Don’t even get me started on H-E-B, which has not only its own line of flavored canned waters but also the glass-bottled 1877 Mineral Water, which is just as good as Topo Chico, if not better. 

This is simply wrong. H-E-B's 1877 product is okay, but it's not nearly as carbonated as Topo Chico, and I certainly don't think it tastes any better. As for flavored waters, I'm not a fan in general. While I will keep an eye out for Rambler, I simply haven't found a sparkling water that comes close to Topo Chico in terms of flavor and feel. If that makes me a mineral water snob, so be it.

Here's to hoping that the folks at Topo Chico (as well as their overlords at Coca-Cola) find a way to address the shortage soon. Football season is just a few weeks away; I shudder to think about having to tailgate without a cold Topo in hand.

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