Tuesday, June 08, 2021

The USFL plans to return in 2022

We've reached peak '80s nostalgia, folks:
The USFL is relaunching in 2022, four decades after the spring football league's short-lived run that featured such stars as Reggie White, Herschel Walker, Steve Young and Jim Kelly, as well as future President Donald Trump as an owner.

The new USFL announced Thursday that it will play next spring with a minimum of eight teams and will "deliver high-quality, innovative professional football to fans."

Although the teams, cities, head coaches and schedule won't be announced until later, the league said it retains the rights to "key original team names." The USFL also is using the same red, white and blue stars-and-stripes logo it did from 1983 to 1985.
Before you go rummaging through your attic for that four-decade old Houston Gamblers or Chicago Blitz t-shirt, however, be aware that this may be little more than an attempt to re-brand The Spring League, a developmental league that doesn't even pay its players. In other words, don't expect to see it go head-to-head with the NFL for top football talent, like the original USFL did. 
"I'm extremely passionate about football and the opportunity to work with Fox Sports, and to bring back the USFL in 2022 was an endeavor worth pursuing," said Brian Woods, co-founder of the new USFL and founder and CEO of The Spring League. "We look forward to providing players a new opportunity to compete in a professional football league and giving fans everywhere the best football viewing product possible during what is typically a period devoid of professional football."
But wait... Isn't another star-crossed spring football league supposed to be returning in the spring of 2022 as well?
The USFL's return could result in two pro leagues playing football in the spring. The XFL has been targeting a 2022 resumption of play after owners Dany Garcia, Dwayne Johnson and RedBird Capital Partners purchased the league out of bankruptcy in 2020. Planning for the XFL's 2022 season has been on pause since March, when it entered into negotiations regarding a collaboration with the Canadian Football League.
Spring football has a poor track record as it is, so the chances of two leagues being able to thrive simultaneously are nil. However, the longer we go without hearing anything from the XFL regarding a 2022 season, the less likely it is to happen. The Spring League, on the other hand, is already established and is currently playing its 2021 season (although you probably didn't even know it existed). It's easier to rebrand an existing league than it is to start a new one. 

Even though there are still a lot of details left to be worked out, at least the new USFL knows what doesn't work:
The USFL was launched in 1983 but crumbled after three seasons because of out-of-control spending and an ill-conceived push led by Trump, owner of the New Jersey Generals, to compete directly against the NFL with a fall season.
Yep... Donald Trump was just as clueless at owning a football team as he was at owning airlines, owning casinos, owning universities, or being President. 

Fox Sports, which currently broadcasts The Spring League and which has a minority equity stake in the USFL reboot, will be the league's official broadcast partner.

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