The
show’s over for the VCR, at least at one British
electronics chain. Dixon says that demand for
videocassette recorders has fallen dramatically since the
mid-1990s, while sales of DVD players have increased
exponentially. Thus, after this Christmas, VCRs will no longer grace the
store’s shelves. The format is becoming obsolete, and more
retailers, including those here in the United States,
will follow Dixon’s lead in the coming years. By
this time ten years from now the video cassette will be
just as much of an obscure anachronism as the vinyl LP or
Super
8 movie film.
If you’re somebody
who likes to ponder the effect of technology on culture,
then the videocassette is certainly a good place to
start. When this technology became available to the
consumer beginning in the late ‘70s, it
revolutionized the way people watched TV. People were now
able to record their favorite shows and watch them
whenever they wanted; they were no longer at the mercy of
network broadcasting schedules and, much to the chagrin
of advertisers, all those annoying commercials could be
bypassed with the push of the fast-forward button. A
person with cable could even record movies from HBO or
Showtime and watch them at his or her leisure. Although
Hollywood initially worried that the rise of the VCR
would lead to rampant movie piracy or impact the take at
the box office as people decided to wait until movies
came out on video, in the end the movie industry had no
choice but to embrace the format. This led to the rise of
the video store; people could now go out and rent
whatever movie they wanted to see and watch it whenever
they wished. Rentals weren’t limited to movies,
either; there were documentaries, self-help tapes,
educational tapes, do-it-yourself home improvement tapes
– the VCR made a vast new realm of information
readily available to the public.
With the videocassette
also came the widespread availability of video cameras.
Families could now videotape the Christmas get-together
or the kid’s basketball game and then immediately
watch themselves on TV. There was no more waiting for
Super 8 cartridges to be developed and no more fighting
with the movie projector. Home movies became home videos.
Furthermore, a person with a video camera could record
anything and everything as it happened and immediately
have the footage available for the world to see. Amateur
footage became news; if the most famous amateur 8 mm film
in history is the Zapruder footage of John F.
Kennedy’s assassination in 1963, then the most
famous amateur videotape in history is the 1991 footage
of Rodney King being savagely beaten by several Los
Angeles police officers - images that would eventually
spark one of the biggest and ugliest riots in modern American history.
However, technology always
marches forward, and by the end of the 1990s new digital
media, which offered superior quality to the analog
videotape, was beginning to make its way into the
consumer market. The DVD player and the digital video
camera have now overtaken the VCR, and the videocassette,
as revolutionary as it might have once been, is seeing
its final days as a technological staple of our culture.
(Retroblogged on August 23, 2015. Ten years later, and I still haven't transferred by old VHS home videos to digital media. I guess I should hurry and get that done.)
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